You have no shortage of creative ideas that would be really fun. You collect these kinds of shiny objects, and other people give them to you all the time. But the fact that cat sweaters would be a really fun and unique business (and that the website and socials would be SO CUTE) doesn’t make it a great business idea. So which business idea is the one you should invest your effort in?
So this was fun…
Last week I was delighted to have an opportunity to speak to a Muggle audience about corsets.
Well, ok, I spoke to an audience of entrepreneurs about business, using corsets to make my point. 🙂
My audience included personal trainers, accountants, healers, coaches, gardeners, herbalists, stylists, tech wizards – an extraordinarily diverse group of experts in all kinds of fields, who are all building businesses online using the same tools and principles. You can imagine the double takes the first time they hear what I’m doing online.
A membership site about making corsets and historical dress?? It’s unimaginable!
You know you’re doing great work. In fact, you’re working your behind off to get your creative gifts out into the world, but the world just isn’t buying. That’s frustrating, because it’s not as if you’re not giving it your all. You’re giving it your absolute best. How do you find actual customers? Is your work not good enough? Why will no-one open their check book? What is the magic formula for going from “One day I’ll buy something from you” to “When can you fit me in”?