How to Narrow Down Your Business Ideas

How to Narrow Down Your Business Ideas

You have no shortage of creative ideas that would be really fun. You collect these kinds of shiny objects, and other people give them to you all the time. But the fact that cat sweaters would be a really fun and unique business (and that the website and socials would be SO CUTE) doesn’t make it a great business idea. So which business idea is the one you should invest your effort in?

But what if I do want to “monetise my joy”?

But what if I do want to “monetise my joy”?

An article entitled “The Modern Trap of Turning Hobbies into Hustles” has soothed many creative people this week. Writer Molly Conway gives you permission NOT to make your creative passion into your career, and I support that sentiment wholeheartedly. Yes, you may create stuff solely for the sake of creating. Of course you do not have to “monetise your joy”. If you’re among the relieved majority, and the article gave you peace, then I support that. Go forth and enjoy your hobby with my enthusiastic blessings.

But if she sounded like a concerned parent advising you to manage your expectations and get a real job, then come with me, down the rabbit hole… because this post is for you.

What to celebrate on New Year’s Eve

What to celebrate on New Year’s Eve

I think we (myself included) often give up on the old year too easily. In our haste to get done with the imperfect past, we tell this year not to let the door smack it in the behind on the way out, and launch into the hope of a fresh start… maybe too quickly. I wonder whether we’d be more effective if we took time to rest and reflect more consciously, celebrating what went well AND learning from what didn’t go so well this year? I tried this on for size in the nearest journal today…

What can you do if people don’t get it? Communicate.

What can you do if people don’t get it? Communicate.

So this was fun…

Last week I was delighted to have an opportunity to speak to a Muggle audience about corsets.

Well, ok, I spoke to an audience of entrepreneurs about business, using corsets to make my point. 🙂

My audience included personal trainers, accountants, healers, coaches, gardeners, herbalists, stylists, tech wizards – an extraordinarily diverse group of experts in all kinds of fields, who are all building businesses online using the same tools and principles. You can imagine the double takes the first time they hear what I’m doing online.

A membership site about making corsets and historical dress?? It’s unimaginable!

Why should you put yourself out there?

Why should you put yourself out there?

They say that winning isn’t everything; it’s about the taking part, right? Right. The “taking part” is a journey of discovery. It’s a trajectory that takes you places you’d never be able to go otherwise.

As far as I’m concerned, you literally can’t lose when you put yourself out there, in a competition or in any other capacity. You can only win. Isn’t that worth a little bravery?