Finding customers and selling to them is not just about tracking them down and talking at them until they buy. (If you’ve ever been cornered by a pushy stranger at a party, you’ll know exactly why that’s not going to work.) You may have some idea who to talk to now, but if you want to build a relationship with them, a relationship based on trust that leads to a “yes”, that conversation needs to be a two-way street.
You know you’re doing great work. In fact, you’re working your behind off to get your creative gifts out into the world, but the world just isn’t buying. That’s frustrating, because it’s not as if you’re not giving it your all. You’re giving it your absolute best. How do you find actual customers? Is your work not good enough? Why will no-one open their check book? What is the magic formula for going from “One day I’ll buy something from you” to “When can you fit me in”?
As creative people, we all feel the insatiable urge to make. We all know those moments when the muse strikes and we plunge into that exquisite, manic place of frenzied production.
Less pleasant is the place of fear we also all know. The place where the time has come in which we *must* create, perhaps the place in which we decide to take our creativity forward into the world and ask for money in return, and fear grips us: the fear of failure. The fear of exposure as some kind of fraud. The fear that paralyses. The fear of being seen. When fear grips you, how do you move forward?